{"id":1,"date":"2020-09-10T06:55:00","date_gmt":"2020-09-10T06:55:00","guid":{"rendered":"https:\/\/adscook.com\/blog\/?p=1"},"modified":"2022-05-27T07:49:10","modified_gmt":"2022-05-27T07:49:10","slug":"how-to-use-facebook-automated-rules","status":"publish","type":"post","link":"https:\/\/adscook.com\/blog\/how-to-use-facebook-automated-rules\/","title":{"rendered":"How to Use Facebook  Automated Rules (Anatomy + Practical Guide)"},"content":{"rendered":"\n<p>Time is the new currency, as any busy Facebook advertiser knows only too well. More time equals more clients and, therefore, more money. So, how can you add additional heads and hands to help you earn more money and still have time left for your family and friends?<\/p>\n\n\n\n<p><strong>It\u2019s simple&#8230; Automate.<\/strong><\/p>\n\n\n\n<p>Perhaps the idea of Facebook\u2019s Automated Rules seems intimidating. Maybe you\u2019ve been ignoring this tool, thinking that you\u2019re fine with things as they are because, after all, you trust yourself more than a system to do things for you. However, this could be just a fallacy, because in reality, Facebook Automated Rules can make things easier, save you time and improve your ad performance if you use them correctly and effectively. <\/p>\n\n\n\n                <div id=\"adscook_sidebar_banner\" class=\"adscook-sidebar-banner\">\n\t\t\t\t\t\t\t\t\t\t                        <img class=\"custom_media_image adscook-sidebar-banner--img\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/06\/Facebook-Ads-Automation-1.png\" alt=\"Increase Your FB Ads ROAS with Automation\">\n                        <div class=\"adscook-sidebar-banner--content\">\n                            <div class=\"adscook-sidebar-banner--form\">\n                                <p>Increase Your FB Ads ROAS with Automation<\/p>\n                                <form class=\"sidebar_form\">\n                                    <input class=\"adscook-sidebar-banner--input\" type=\"email\" name=\"email\" placeholder=\"Business Email\" required>\n                                    <input class=\"adscook-sidebar-banner--input js-download-btn\" type=\"submit\" value=\"Free Download\">\n                                <\/form>\n                            <\/div>\n                            <div class=\"adscook-sidebar-banner--thank-you\" style=\"display: none;\">\n                                <div>\n                                    <h6>THANK YOU!<\/h6>\n                                    <p>Please, check your email for download link!<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            \n\n\n\n<p>So, today we are going to cover:<\/p>\n\n\n\n<ul><li><a href=\"#section1\">What Exactly Are Facebook&#8217;s Automated Rules<\/a><\/li><li><a href=\"#section2\">Anatomy of Facebook\u2019s Automated Rules<\/a><\/li><li><a href=\"#section3\">Practical Guide: How to Create Facebook Automated Rules<\/a><\/li><li><a href=\"#section4\">3 Common Examples of Automated Rules<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"section1\">What Exactly Are Facebook\u2019s Automated Rules?<\/h2>\n\n\n\n<div class=\"wp-container-1 wp-block-group has-pale-pink-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>Facebook Automated Rules automatically monitor your ads and take any optimization actions required on your behalf or inform you when any changes occur.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p>This is the dream of every overloaded advertiser. When juggling multiple client projects with large budgets, day-to-day checks, updates and optimizations are a must, otherwise it\u2019s only a matter of time before something goes wrong. With Automated Rules, Facebook suggests automating all these manual actions, keeping your costs under control and, ultimately, maximizing your ROAS.&nbsp;<\/p>\n\n\n\n<p>Do you want to increase your budget if the CPA is below an allowable amount? Check! Do you want to pause an underperforming ad set? Check! Do you want to be notified when your ad frequency is high? Check!&nbsp;<\/p>\n\n\n\n<p>Automated rules can successfully execute your commands based on conditional if-then statements. You could say <em>\u201cHey, Facebook, be alert: if you see my ad spend has been over $100 within the last 2 days, then turn it off\u201d,<\/em> and the tool will do exactly as you ask because it never sleeps, never takes a vacation and never calls in sick. Sounds amazing, right?<\/p>\n\n\n\n<p>Now that we\u2019ve discussed the essence of Facebook\u2019s Automated Rules, let\u2019s take a closer look at their anatomy!<\/p>\n\n\n\n<h2 id=\"section2\">Anatomy of Facebook\u2019s Automated Rules&nbsp;<\/h2>\n\n\n\n<p>The structure of Facebook\u2019s Automated Rules is actually pretty simple. Let\u2019s break down the main parts:&nbsp;<\/p>\n\n\n\n<p><strong>Apply rule to: <\/strong>This variable is about the active campaign, ad set or ad level that you want your rule to act on. You can either choose a specific one or set your rule to affect all active campaigns, ad sets or ads.&nbsp;<\/p>\n\n\n\n<p><strong>Action<\/strong>: This variable decides which action your rule will take on your chosen asset. Actions include turn on ads, turn off ads, adjust budget, adjust bid and send notification only. Be aware, however, that actions change depending on your campaign, ad set or ad level. For example, adjust manual bid (Increase bid by, Decrease bid by, Scale bid by target field) actions come up only at the ad set level, while at the ad level the available actions are turn on ads, turn off ads and send notification only. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"844\" height=\"663\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image9.png\" alt=\"\" class=\"wp-image-468\" srcset=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image9.png 844w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image9-300x236.png 300w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image9-768x603.png 768w\" sizes=\"(max-width: 663px) 94vw, (max-width: 767px) 600px, (max-width: 893px) 93vw, 830px\" \/><\/figure>\n\n\n\n<p><strong>Conditions<\/strong>: Conditions define specific metrics that should take place in order for your specified action to trigger as a result. This is the most important part as it requires you to have done some serious thinking about your business goals. For example, you need to decide whether a particular amount of ad spend is high or low for your business and turn it off or increase your budget accordingly.<\/p>\n\n\n\n<p>Metrics are numerous and grouped under categories like Most common, Settings, Time, Mobile app events, and Website conversions.<\/p>\n\n\n\n<p>Here are some of the most common metrics:<\/p>\n\n\n\n<ul><li>Spent<\/li><li>Lifetime Spent<\/li><li>Frequency<\/li><li>Results<\/li><li>Cost per Result<\/li><li>Mobile app install&nbsp;<\/li><li>Cost per mobile app install<\/li><li> Mobile app purchase ROAS<\/li><li>Website purchase ROAS <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"840\" height=\"655\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image8.png\" alt=\"\" class=\"wp-image-475\" srcset=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image8.png 840w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image8-300x234.png 300w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image8-768x599.png 768w\" sizes=\"(max-width: 663px) 94vw, (max-width: 767px) 600px, (max-width: 893px) 93vw, 830px\" \/><\/figure>\n\n\n\n<p>The metric to express something is grouped with <em>logical expressions<\/em> and <em>numerical values<\/em>, such as <em>is<\/em> <em>greater than &#8230;, is smaller than \u2026, is between \u2026 and &#8230;, <\/em>and<em> is not between<\/em> \u2026<em> and<\/em> \u2026.&nbsp;<\/p>\n\n\n\n<p>To make the condition complete, there is also<em> Time range<\/em>, which allows you to decide which time range data you want the rule to capture.&nbsp;<\/p>\n\n\n\n<p><em>Attribution window<\/em> determines the days between when someone viewed or clicked on your ad and took the desired action. You can leave it on default (after viewing ad &#8211; 1 day, after clicking ad &#8211; 28 days) or select custom settings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"287\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image1-1024x287.png\" alt=\"\" class=\"wp-image-476\" srcset=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image1-1024x287.png 1024w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image1-300x84.png 300w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image1-768x215.png 768w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image1.png 1045w\" sizes=\"(max-width: 663px) 94vw, (max-width: 767px) 600px, (max-width: 893px) 93vw, 830px\" \/><\/figure>\n\n\n\n<p><strong>Schedule: <\/strong>Here you specify the schedule\/frequency according to which you want the rules to be checked and executed if conditions are met.&nbsp;<\/p>\n\n\n\n<p><strong>Notification: <\/strong>This specifies that Facebook will notify you once a certain rule is performed. If you tick Email, the notification will also be sent to your email address.<\/p>\n\n\n\n<p><strong>Subscriber:<\/strong> Here you specify subscribers who will receive the rule results. Only those people who have access to the ad account can be added.&nbsp;<\/p>\n\n\n\n<p><strong>Rule Name: <\/strong>Lastly, you should give your rule a name: it\u2019s a good idea to think of a descriptive one so you\u2019ll remember it in future.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"515\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image12-1024x515.png\" alt=\"\" class=\"wp-image-477\" srcset=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image12-1024x515.png 1024w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image12-300x151.png 300w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image12-768x386.png 768w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image12.png 1050w\" sizes=\"(max-width: 663px) 94vw, (max-width: 767px) 600px, (max-width: 893px) 93vw, 830px\" \/><\/figure>\n\n\n\n<h2 id=\"section3\">Practical Guide: How to Create Facebook Automated Rules <\/h2>\n\n\n\n<p>Enough about theory: let\u2019s take a look at automated rules in action! In this section, we\u2019re going to walk you through the process of setting up rules from scratch.&nbsp;<\/p>\n\n\n\n                <div id=\"adscook_sidebar_banner\" class=\"adscook-sidebar-banner\">\n\t\t\t\t\t\t\t\t\t\t                        <img class=\"custom_media_image adscook-sidebar-banner--img\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/06\/Facebook-Ads-Automation-1.png\" alt=\"Increase Your FB Ads ROAS with Automation\">\n                        <div class=\"adscook-sidebar-banner--content\">\n                            <div class=\"adscook-sidebar-banner--form\">\n                                <p>Increase Your FB Ads ROAS with Automation<\/p>\n                                <form class=\"sidebar_form\">\n                                    <input class=\"adscook-sidebar-banner--input\" type=\"email\" name=\"email\" placeholder=\"Business Email\" required>\n                                    <input class=\"adscook-sidebar-banner--input js-download-btn\" type=\"submit\" value=\"Free Download\">\n                                <\/form>\n                            <\/div>\n                            <div class=\"adscook-sidebar-banner--thank-you\" style=\"display: none;\">\n                                <div>\n                                    <h6>THANK YOU!<\/h6>\n                                    <p>Please, check your email for download link!<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            \n\n\n\n<h3><strong>Step 1: Select the Campaign Level&nbsp; <\/strong><\/h3>\n\n\n\n<p>Before you even begin to create a rule, bear in mind that rules only work on active campaigns, ad sets and ads.&nbsp;<\/p>\n\n\n\n<p>There are two ways to create Automated Rules:&nbsp;<\/p>\n\n\n\n<ol><li>When you want to apply your rule to all active campaigns, ad sets or ads<\/li><li>When you want the rule to affect a specific asset, i.e. a specific campaign, ad set or ad&nbsp;<\/li><\/ol>\n\n\n\n<p>Therefore, if you want your rule to act on all campaigns rather than specific ones, go to <strong>Ads Manager <\/strong>and click on the three-dot menu. Hover over <strong>All tools<\/strong> in the drop-down menu and select <strong>Automated rules<\/strong> in the Create &amp; manage section.&nbsp;<\/p>\n\n\n\n<p>Next, click on the green button, <strong>Create Rule<\/strong>. In the pop-up window you\u2019ll see the option <strong>\u201cApply rule to\u201d<\/strong>. Go ahead and select one of the three options: <strong>All active campaigns, All active ad sets, <\/strong>or<strong> All active ads<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/GIF-1-2.gif\" alt=\"\" class=\"wp-image-577\" width=\"750\" height=\"351\"\/><\/figure>\n\n\n\n<p>If you want to apply the rule to a specific asset, go into Ads manager, select one or more active campaigns to which you want your rule to apply and click on <strong>Rules \u2192 Create a new rule.<\/strong> The same popup window will appear, only this time you\u2019ll see that the specific campaign has already been selected. From there, you can choose the option of active ad sets and ads that belong to that campaign. In the same way, you can select the specific ad set or ad to which you want your rule to apply.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/GIF2.gif\" alt=\"\" class=\"wp-image-578\" width=\"750\" height=\"351\"\/><\/figure>\n\n\n\n<h3><strong>Step 2: Decide Which Action You Want the Rule to Take<\/strong><\/h3>\n\n\n\n<p>Once you\u2019ve selected the level, it\u2019s time to choose the automated rule action. As we have chosen Ad set level, the following actions are available: Turn off ad set, Turn on ad set, Turn notification only, Adjust Budget and Adjust manual bid. So, let\u2019s select the <strong>Turn off ad set<\/strong> action.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"845\" height=\"884\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image2.png\" alt=\"\" class=\"wp-image-482\" srcset=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image2.png 845w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image2-287x300.png 287w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image2-768x803.png 768w\" sizes=\"(max-width: 663px) 94vw, (max-width: 767px) 600px, (max-width: 893px) 93vw, 830px\" \/><\/figure>\n\n\n\n<p> Note: If you\u2019re not yet sure what action you want Facebook to take, you can always simply be notified of your ad changes by selecting the action <strong>Send notification only<\/strong>. <\/p>\n\n\n\n<h3><strong>Step 3: Define the Condition That Will Trigger the Rule<\/strong><\/h3>\n\n\n\n<p>At this point, you need to define under which condition you want the ad set to be turned off. As previously mentioned, this depends on your business goals. What change in your ad set will be critical for your business to tell Facebook to just shut it off?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s choose <strong>CPA <\/strong>from multiple metrics to define the condition. Suppose that a CPA of over $20 is unprofitable for your business, so you wish to turn off the ad set once this condition is met.&nbsp;<\/p>\n\n\n\n<p>After selecting CPA, set the logical expression <em>is greater than, <\/em>enter the numeric value $20 and click Apply.&nbsp;<\/p>\n\n\n\n<p>For the second metric, click on the plus sign, select Purchases from the list of metrics, set the logical expression <em>is smaller than <\/em>and enter the numeric value; in our example, this will be 1.&nbsp;<\/p>\n\n\n\n<p>Note: In Facebook\u2019s native Automated Rules tool, two or more conditions are connected with the AND logical operator only, which means that all relations should match in order for the expression to be true. Therefore, if you want the rule to trigger when at least one of the relations is true, but not all of them, Facebook has a limitation here. You\u2019ll need to look for a third-party tool if you want to have this feature at your disposal.&nbsp;<\/p>\n\n\n\n<div class=\"wp-container-2 wp-block-group has-pale-pink-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>Adscook provides great opportunities to create complex rules with And\/Or logical expressions thus taking your Facebook ad management to the next level.<em> <\/em>If you want to see it in action, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/app.adscook.com\/user\/signup\" target=\"_blank\">join now and start 30-day free trial with Adscook<\/a> <\/p>\n<\/div><\/div>\n\n\n\n<p>To add even more context to your condition, let\u2019s choose the time range <strong>Last 3 days <\/strong>and leave the Attribution window with the default values.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"600\" height=\"282\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/GIF3.gif\" alt=\"\" class=\"wp-image-579\"\/><\/figure>\n\n\n\n<h3><strong>Step 4: Tell Facebook How Often to Check Your Rule<\/strong><\/h3>\n\n\n\n<p>Remember that you\u2019re giving Facebook a command, so it needs to be defined in as much detail as possible. Continue with <strong>Schedule <\/strong>to instruct Facebook as to how often it should check the condition and trigger the action if it is met.&nbsp;<\/p>\n\n\n\n<ul><li>If you choose Continuously, it will check the rule as frequently as possible (usually every 30 minutes)<\/li><li>If you choose Daily, it will check the rule every day at 12.00 a.m. Pacific Time<\/li><li>If you choose Custom, you\u2019ll be able to adjust the schedule on specific days and times&nbsp;<\/li><\/ul>\n\n\n\n<p>In our example, let\u2019s choose <strong>Daily<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"843\" height=\"596\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image10.png\" alt=\"\" class=\"wp-image-483\" srcset=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image10.png 843w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image10-300x212.png 300w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image10-768x543.png 768w\" sizes=\"(max-width: 663px) 94vw, (max-width: 767px) 600px, (max-width: 893px) 93vw, 830px\" \/><\/figure>\n\n\n\n<div class=\"wp-container-3 wp-block-group has-pale-pink-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>If you want more flexibility with your rule scheduling, <a href=\"https:\/\/adscook.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">try a third-party tool like Adscook.<\/a> This enables you to check the rule as frequently as you wish, from every 15 minutes to every 72 hours, or you can go even further and set the time range to whatever you want it to be, whenever you want.&nbsp; <em>&nbsp;<\/em><\/p>\n<\/div><\/div>\n\n\n\n<h3><strong>Step 5: Tell Facebook Who Will Be Notified&nbsp;<\/strong><\/h3>\n\n\n\n<p>It\u2019s now time for Facebook to report back to you about its actions. You can be notified of the results both in-app and via email if you wish.<\/p>\n\n\n\n<h3><strong>Step 6: Name Your Rule&nbsp;<\/strong><\/h3>\n\n\n\n<p>Lastly, give your ad rule a descriptive name and click on the <strong>Create<\/strong> button. Congratulations, your first rule is now up and running!&nbsp;<\/p>\n\n\n\n<h3><strong>Step 7: Post Factum: Manage Your Automated Rules<\/strong><\/h3>\n\n\n\n<p>After creating your rule, you\u2019ll be taken back to the <strong>Automated Rules<\/strong> dashboard. Here you can monitor and manage all your rules: preview, edit or turn on\/turn off any rule, track all the changes affected by the rules and tweak them for more precise performance.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"396\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image4-1024x396.png\" alt=\"\" class=\"wp-image-485\" srcset=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image4-1024x396.png 1024w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image4-300x116.png 300w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image4-768x297.png 768w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image4-1536x595.png 1536w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image4.png 1899w\" sizes=\"(max-width: 663px) 94vw, (max-width: 767px) 600px, (max-width: 893px) 93vw, 830px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 id=\"section4\">Let&#8217;s Create Facebook Automated Rules &#8211; 3 Common Examples <\/h2>\n\n\n\n<h3><strong>Example 1: Increase daily budget on ads that yield winning results<\/strong><\/h3>\n\n\n\n<p>Condition: CPA is lower than $10, Purchases are more than 2<\/p>\n\n\n\n<p>Action: Increase the daily budget by 20% once daily&nbsp;<\/p>\n\n\n\n<p>Time range &#8211; Last 3 days<\/p>\n\n\n\n<p>Here\u2019s how this will look in Ads Manager:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"934\" height=\"806\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image5.png\" alt=\"\" class=\"wp-image-486\" srcset=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image5.png 934w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image5-300x259.png 300w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image5-768x663.png 768w\" sizes=\"(max-width: 663px) 94vw, (max-width: 767px) 600px, (max-width: 893px) 93vw, 830px\" \/><\/figure>\n\n\n\n<p>This rule allows you to generate even more sales by increasing your budget by 20% daily because recording more than 2 purchases in the last 3 days with a CPA of less than $10 is a great payoff that\u2019s worth more investment. This is only true, however, if your product is priced higher than the CPA! <\/p>\n\n\n\n<h3><strong>Example 2: Turn off an underperforming ad<\/strong><\/h3>\n\n\n\n<p>Condition: Website purchase ROAS is smaller than 2<\/p>\n\n\n\n<p>Action: Turn off ad set&nbsp;<\/p>\n\n\n\n<p>Time range &#8211; Last 7 days<\/p>\n\n\n\n<p>Let\u2019s see how this will look in Ads Manager:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"927\" height=\"773\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image7.png\" alt=\"\" class=\"wp-image-487\" srcset=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image7.png 927w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image7-300x250.png 300w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image7-768x640.png 768w\" sizes=\"(max-width: 663px) 94vw, (max-width: 767px) 600px, (max-width: 893px) 93vw, 830px\" \/><\/figure>\n\n\n\n<p>As you know, ROAS is one of the most important metrics, if not <em>the<\/em> most important, when it comes to measuring the efficiency of your campaigns. With this rule, then, you simply tell Facebook that a ROAS below 2 (200%) is not acceptable for your business, so it\u2019s better to turn off the ad. A time range of 7 days allows the ad enough time to gain traction. <\/p>\n\n\n\n<h3><strong>Example 3: Send notification in case of high ad frequency<\/strong><\/h3>\n\n\n\n<p>Condition: Frequency is greater than 2, Lifetime impressions is greater than 8000, CTR is lower than 3%<\/p>\n\n\n\n<p>Action: Send notification only&nbsp;<\/p>\n\n\n\n<p>Time range: Last 30 days<\/p>\n\n\n\n<p>In Ads Manager, this will appear as follows:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"791\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image6-1024x791.png\" alt=\"\" class=\"wp-image-488\" srcset=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image6-1024x791.png 1024w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image6-300x232.png 300w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image6-768x594.png 768w, https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/image6.png 1052w\" sizes=\"(max-width: 663px) 94vw, (max-width: 767px) 600px, (max-width: 893px) 93vw, 830px\" \/><\/figure>\n\n\n\n<p>As you know, ad fatigue can damage even the most successful ad. This issue occurs when your audience grows tired of seeing your ads over and over again. The aim of this automated rule is to protect your ads against ad fatigue.<\/p>\n\n\n\n<p>Let\u2019s suppose that if ad frequency is more than 2 but CTR is lower than 3% in case of impressions more than 8000, this could damage your ad performance, so of course you\u2019d like to be notified if that happens. You can change the metrics at any time, at your discretion. <\/p>\n\n\n\n<h2> To Sum Up&#8230; <\/h2>\n\n\n\n<p>Ultimately, there\u2019s nothing intimidating about Automated Rules. Why would you bother to come back to Ads Manager every 2-3 hours to check your ad performance when you can have Facebook do it for you?&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>If you\u2019re just beginning to dip your toes into Automated Rules, start by taking a couple of simple rules discussed in this guide, testing them and experimenting with them until you feel comfortable enough with the idea of automation.<\/p>\n\n\n\n<p>Have you ever applied an automated rule to your Facebook ad campaigns? How did it go? Feel free to share your thoughts on Facebook\u2019s Automated Rules in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time is the new currency, as any busy Facebook advertiser knows only too well. More time equals more clients and, therefore, more money. So, how can you add additional heads and hands to help you earn more money and still have time left for your family and friends? It\u2019s simple&#8230; Automate. Perhaps the idea of &hellip; <\/p>\n<p><a href=\"https:\/\/adscook.com\/blog\/how-to-use-facebook-automated-rules\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How to Use Facebook  Automated Rules (Anatomy + Practical Guide)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Facebook Automated Rules (Anatomy + Practical Guide) -<\/title>\n<meta name=\"description\" content=\"In this post we&#039;ll guide you on how to create Facebook Automated Rules and reduce time spent on day-to-day monitoring and optimization of your ads!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adscook.com\/blog\/how-to-use-facebook-automated-rules\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Facebook Automated Rules (Anatomy + Practical Guide) -\" \/>\n<meta property=\"og:description\" content=\"In this post we&#039;ll guide you on how to create Facebook Automated Rules and reduce time spent on day-to-day monitoring and optimization of your ads!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adscook.com\/blog\/how-to-use-facebook-automated-rules\/\" \/>\n<meta property=\"og:site_name\" content=\"Adscook Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adscook-107045104264283\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T06:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-27T07:49:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2019\/12\/Blog1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gavin Larsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2019\/12\/Blog1-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Adscook1\" \/>\n<meta name=\"twitter:site\" content=\"@Adscook1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gavin Larsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adscook.com\/blog\/how-to-use-facebook-automated-rules\/\",\"url\":\"https:\/\/adscook.com\/blog\/how-to-use-facebook-automated-rules\/\",\"name\":\"How to Use Facebook Automated Rules (Anatomy + Practical Guide) -\",\"isPartOf\":{\"@id\":\"https:\/\/adscook.com\/blog\/#website\"},\"datePublished\":\"2020-09-10T06:55:00+00:00\",\"dateModified\":\"2022-05-27T07:49:10+00:00\",\"author\":{\"@id\":\"https:\/\/adscook.com\/blog\/#\/schema\/person\/65c2f4ddb9160f38ed643310bb0857cc\"},\"description\":\"In this post we'll guide you on how to create Facebook Automated Rules and reduce time spent on day-to-day monitoring and optimization of your ads!\",\"breadcrumb\":{\"@id\":\"https:\/\/adscook.com\/blog\/how-to-use-facebook-automated-rules\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adscook.com\/blog\/how-to-use-facebook-automated-rules\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adscook.com\/blog\/how-to-use-facebook-automated-rules\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adscook.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Facebook Automated Rules (Anatomy + Practical Guide)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adscook.com\/blog\/#website\",\"url\":\"https:\/\/adscook.com\/blog\/\",\"name\":\"Adscook blog\",\"description\":\"Facebook Advertising Tips &amp; 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