{"id":79,"date":"2023-08-06T16:00:00","date_gmt":"2023-08-06T16:00:00","guid":{"rendered":"https:\/\/catarina.ukathemes.com\/demo-1\/?p=79"},"modified":"2023-09-11T12:45:55","modified_gmt":"2023-09-11T12:45:55","slug":"5-facebook-automated-rules-to-keep-your-ad-spend-under-control","status":"publish","type":"post","link":"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/","title":{"rendered":"5 Facebook Automated Rules to Control Your Ad Spend 24\/7"},"content":{"rendered":"\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p><span style=\"font-weight: 400;\">Any marketer running Facebook ads has drained some of their budget on non-performing or high-cost ads. This is OK if you conduct some tests and learn from the data, etc., but very frequently it simply happens because you cannot check all your ads 24\/7 and pause them on time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pausing underperforming ads can have an especially significant money-saving impact for agencies and brands who have 100s of ads running and a monthly budget of $100k+.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll discuss how to automatically prevent budget drain with <strong>Facebook<\/strong> <strong>Automated Rules.<\/strong> You can use Automated Rules either to shut off your underperforming campaigns altogether or just pause them before you figure out how to optimize them. <\/span><\/p>\n<p><!--more--><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-group has-pale-pink-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-background\" style=\"background-color:#fcf0f400\">If you\u2019re new to Facebook Automated Rules and want to gain a better understanding of what they are in the first place, come check out our comprehensive guide on <em><a href=\"https:\/\/adscook.com\/blog\/how-to-use-facebook-automated-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">How To Use Facebook Automated Rules? (Anatomy + Practical Guide).<\/a> <\/em><\/p>\n<\/div><\/div>\n\n\n\n<ul><li><a href=\"#kill-adsets-when-spend-is-2x-more-than-your-target-cost-per-purchase\">Kill Ad Sets When Spend is 2x More Than Your Target Cost per Purchase <\/a><\/li><li><a href=\"#pause-your-least-performing-ads\">Pause Your Least Performing Ads <\/a><\/li><li><a href=\"#kill-adsets-with-negative-roas\">Kill Ad Sets with Negative ROAS  <\/a><\/li><li><a href=\"#decrease-budget-for-specific-days-of-the-week-or-hours-of-the-day\">Decrease Budget for Specific Days of the Week\/ Specific Hours of the Day<\/a><\/li><li><a href=\"#pause-high-frequency-ads\">Pause&nbsp;High-Frequency Ads <\/a><\/li><\/ul>\n\n\n\n<h2 id=\"kill-adsets-when-spend-is-2x-more-than-your-target-cost-per-purchase\">Automated Rule 1: Kill Ad Sets When Spend is 2x More Than Your Target Cost per Purchase <\/h2>\n\n\n\n<p><strong><em>Scenario:<\/em><\/strong>  Your ad sets have been running for more than 3 days, the spend is more than 2x your Cost per Purchase (CPP) but there is no sale.  <\/p>\n\n\n\n<p><strong><em>What action should you take?<\/em><\/strong> This is a typical scenario which indicates that your ad sets are underperforming and you need to take control of your ad spend. Why? Because 3 days is enough time for an advertiser to make a decision about ad performance while the spend is enough for Facebook to optimize the performance. So if you make no sales after these conditions are met, just kill the underperforming ad sets.<\/p>\n\n\n\n<p>Let\u2019s suppose your estimated product Cost per Purchase is $10. Therefore, if the spend exceeds $20 after 3 days, you tell Facebook to shut off the ad set. Here\u2019s what&nbsp; this rule will look like in Adscook:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2022\/09\/Facebook-Automated-Rule-1-Adscook.png\" alt=\"\" class=\"wp-image-2779\" width=\"760\" height=\"551\"\/><\/figure>\n\n\n\n<pre class=\"wp-block-verse\"><em>Pause (Adset) if <br>Spend Last 3 days &gt; 2x Cost Per Purchase Last 3 days<br>And<br>Purchase Last 3 days&nbsp; &lt; 1     <\/em><\/pre>\n\n\n\n<p>Note that you need to switch to <strong>Dynamic function<\/strong> to implement this comparison metric on Adscook. This is just another standout feature in Adscook that will allow you to set conditions not only against fixed prices but also based on the trends. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2022\/08\/Adscook-dynamic-metrics.png\" alt=\"\" class=\"wp-image-2754\" width=\"760\" height=\"511\"\/><\/figure>\n\n\n\n<p>Eager to test it out? <a href=\"https:\/\/app.adscook.com\/user\/signup\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Sign up now for a 30-day Adscook free trial<\/a> and automate your smartest strategies.  <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 id=\"pause-your-least-performing-ads\">Automated Rule 2: Pause Your Least Performing Ads <\/h2>\n\n\n\n<p><strong><em>Scenario:<\/em><\/strong> You\u2019re running a <a rel=\"noreferrer noopener\" aria-label=\"Facebook birthday discount campaign (opens in a new tab)\" href=\"https:\/\/mobilemonkey.com\/blog\/2022\/03\/how-to-run-a-facebook-birthday-discount-ad-step-by-step-guide\" target=\"_blank\">Facebook birthday discount campaign<\/a> for your Ecom store. You target all people in New York with upcoming birthdays and test out 3 offers: \u201cBuy one, get One Free\u201d vs \u201cGet 25% Discount\u201d vs \u201cGet a Product with free shipping\u201d. If you\u2019re also testing out different creatives for each offer, it can become messy and time-consuming to identify which of your ads are throwing your money down the drain. If you identify your losers on time, there is either a room for improvement or a chance to cut down expenses.<\/p>\n\n\n\n<p><strong><em>What action should you take? <\/em><\/strong>Good news is that you can set Facebook Automated Rules to check the performance of your ad variations 24\/7. The rule then identifies the losers and takes automated action &#8211; for example, pauses them on schedule or decreases bid . On Adscook we\u2019ve developed a unique <strong>Ranking condition<\/strong> based on relative metrics. It allows you to apply the rule to a portion of bottom performers.&nbsp;<\/p>\n\n\n\n<p>To apply this rule, select the action <strong>Pause or Decrease Bid By<\/strong> on the ad level. While defining conditions, switch to <strong>Relative function<\/strong> and set <strong>ROAS (last 3 days) is within 20 % Lowest.<\/strong> What does it mean? If you\u2019re running, say, 5 ad variations, the condition calculates and ranks 1 ad out of 5 as the lowest performer (20% of 5) and pauses it automatically.  <\/p>\n\n\n\n<p>Here\u2019s what this rule will look like in Adscook:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2022\/07\/Facebook-automated-rule-2.png\" alt=\"Facebook Automated Rule 2\" class=\"wp-image-2735\" width=\"760\" height=\"551\"\/><\/figure><\/div>\n\n\n<pre class=\"wp-block-verse\"><em>Pause (Ad) if <br>ROAS 3 days is within 20 Lowest % <br>And<br>Purchase Last 3 days&nbsp; &lt; 1     <\/em><\/pre>\n\n\n\n\n\t\t<section class=\"footer-section\">\n            <div class=\"d-flex align-items-center justify-content-center\">\n                <div class=\"custom-widget\">\n                    <h2 class=\"custom-widget--text c--head-text\">Automate like a Pro with Adscook<\/h2>\n                    <p>Join 1000+ marketing teams automating their Facebook ads daily with Adscook!<\/p>\n                    <form method=\"get\" action=\"https:\/\/app.adscook.com\/user\/signup\" id=\"signup_form_bottom\">\n                        <div class=\"c--input--btn\">\n                            <input class=\"c--input c--input--sm-p\" name=\"email\" type=\"email\" placeholder=\"Enter your e-mail\" required=\"\">\n                            <button type=\"submit\" class=\"c--btn c--btn--large c--btn--pink\">Join Now<\/button>\n                        <\/div>\n                    <\/form>\n                <\/div>\n            <\/div>\n        <\/section>\n\n\t\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 id=\"kill-adsets-with-negative-roas\">Automated Rule 3:  Kill Ad Sets with Negative ROAS  <\/h2>\n\n\n\n<p><strong><em>Scenario: <\/em><\/strong>Your retail store Facebook ads are running for 3 days already. While monitoring your ads you see that your Return on Ad Spend (ROAS) isn\u2019t breaking even or, worse still, is falling below the acceptable ROAS for 3 days in a row. You might be generating some sales, but what\u2019s the point if you\u2019re not generating revenue and are therefore draining your budget? <\/p>\n\n\n\n<p><strong><em>What action should you take?<\/em><\/strong> Before even taking any action, you should first define what the acceptable ROAS is for your product, in other words what\u2019s your negative ROAS.<\/p>\n\n\n\n<p> The formula for calculating ROAS is quite simple: <strong>Revenue \/ Cost = ROAS.<\/strong> Let\u2019s assume your Facebook advertising spend is $1000\/month. You decide that you will hit your acceptable ROAS only if you gain twice as much as you spend. In this case, your revenue should be at least $2000 to reach your goal and continue running the ad. This means your acceptable ROAS is 2000\/1000 = 2 or 1:2, which means that for every dollar spent, you gain 2 dollars.  <\/p>\n\n\n\n<p>Now that you know what your acceptable ROAS is, it\u2019s easier to take control of your ad spend. Before taking extreme measures and shutting off your ad sets, you can still take some steps to optimize your ROAS. For example, you can adjust your targeting strategy, improve your conversion landing page, or test other creatives. <\/p>\n\n\n\n<p>However, if you\u2019re still not hitting your acceptable ROAS, simply pause the underperforming&nbsp; ad sets. We\u2019ve integrated this proven strategy right into the Adscook rule creation process. With a few simple steps you can connect your ad account(s), select campaigns and assign this ready-made rule right away. <a rel=\"noreferrer noopener\" aria-label=\"Sign up for a free Adscook trial (opens in a new tab)\" href=\"https:\/\/app.adscook.com\/user\/signup\" target=\"_blank\">Sign up for a free Adscook trial<\/a> and try it for yourself.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2022\/07\/Facebook-automated-rule-3.png\" alt=\"Facebook Automated Rule 3\" class=\"wp-image-2737\" width=\"760\" height=\"551\"\/><\/figure><\/div>\n\n\n<pre class=\"wp-block-verse\"> <em>Pause (Adset) if<br> Spend Last 3 days &gt; 50 Last 3 days<br> And<br> ROAS Last 3 days&nbsp; &lt; 2    <\/em><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<h2 id=\"decrease-budget-for-specific-days-of-the-week-or-hours-of-the-day\">Automated Rule 4: Decrease Budget for Specific Days of the Week\/ Specific Hours of the Day<\/h2>\n\n\n\n<p><strong><em>Scenario:<\/em><\/strong> Say you\u2019re running a lunch delivery service and your ads are likely to drop in performance on weekends. You would like to keep them running on weekends just for some exceptional cases while also ensuring you don&#8217;t drain your budget.<\/p>\n\n\n\n<p><strong><em>What action should you take?<\/em><\/strong> The best action is to decrease your daily budget by a certain percentage every Saturday at 10am, then reset every Monday 10am. This action can successfully&nbsp; be automated, thus eliminating the manual work you would otherwise have to do every Friday.<\/p>\n\n\n\n<p>To automate this workflow on Adscook, you should choose the action <strong>Decrease Budget by<\/strong>, for example by 20%. If you want the rule to apply to a specific ad set, define the condition by ad set name. If you\u2019d like to apply it to all running ad sets, set the condition <strong>Spend (Last 7 days) &gt; 1 or Impressions (Last 7 days) &gt; 1000 &#8211; <\/strong>anything that\u2019s likely to apply to any of your ad sets, that\u2019s up to you. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2022\/07\/Adscook-automated-rule-4.png\" alt=\"Adscook automated rule 4\" class=\"wp-image-2756\" width=\"760\" height=\"551\"\/><\/figure>\n\n\n\n<p>Go ahead and in the<strong> Schedule <\/strong>section enable <strong>Custom <\/strong>rule checking. Select Saturday 10AM and that\u2019s it.   <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2022\/07\/Adscook-Custom-Schedling.png\" alt=\"Adscook Custom Scheduling\" class=\"wp-image-2757\" width=\"760\" height=\"551\"\/><\/figure>\n\n\n\n<p>Now the rule will automatically decrease the daily budget of your ad sets by 20% every Saturday morning&nbsp;while you can enjoy your weekend without needing to worry about your ad performance.  <\/p>\n\n\n\n<p>Now to reboot your ad sets on Monday, you should create another rule. This time apply the reverse action <strong>Increase Budget by 20% and setting a custom schedule Monday 10 AM. <\/strong><\/p>\n\n\n\n<p>In the same way, you can take control of your ad spend for specific hours of the day when your ads are underperforming. <\/p>\n\n\n\n<p><strong>Pro tip:<\/strong> In case of decreasing budget or pausing ads for specific hours every day, there\u2019s an option in Adscook to auto-reset right in the same rule. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 id=\"pause-high-frequency-ads\">Automated Rule 5: Pause&nbsp;High-Frequency Ads<\/h2>\n\n\n\n<p><strong><em>Scenario:<\/em><\/strong> You are running multiple ads and it\u2019s becoming time-consuming to manually check the frequency score of each ad and take relevant actions <\/p>\n\n\n\n<p><strong><em>What action should you take?<\/em><\/strong> Ideally you would like to keep your ad frequency as low as possible to maintain a high conversion rate. As you know, ad frequency metric shows the average number of times each unique user sees your advert. As the frequency increases, the CTR decreases and the CPA increases accordingly, which leads to underperforming ad sets. <\/p>\n\n\n\n<p>For example, if your ad frequency is 3, this means that a unique user has seen your ad 3 times on average and still has not taken any action. So they are either not interested in your offer or are really annoyed with seeing the same ad so many times. In such cases you should always be ready to act when frequency increases in order for your ads to not blow your budget. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-ad-frequency-how-high-is-too-high\/532559\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">A study by SocialMediaToday<\/a> shows that the recommended frequency is 1.8 &#8211; 4 for optimum ad performance. A frequency greater than 4 is therefore a warning sign that your ad performance may be decreasing.<\/p>\n\n\n\n<p>You can combat ad fatigue in many ways, for example by refreshing creatives, expanding target audiences or varying the wording. So you might consider pausing your high-frequency ads to readjust them later. Luckily you can automate this action and control your ad frequency 24\/7. <\/p>\n\n\n\n<p>To apply this rule in Adscook, select the action <strong>Pause<\/strong>&nbsp;and set the condition <strong>Frequency<\/strong> to be greater than 3. But with frequency metric alone, you can\u2019t be sure your ads are underperforming as the ideal frequency differs from business to business. That\u2019s why we\u2019ll combine this metric with the <strong>Cost per Purchase<\/strong> metric. If your target CPP increases along with frequency, this is a clear sign that frequency is leading to underperformance. <\/p>\n\n\n\n<p>Here&#8217;s what that rule will look like in Adscook: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2022\/07\/Adscook-automated-rule-5.png\" alt=\"Adscook Automated Rule 5\" class=\"wp-image-2759\" width=\"760\" height=\"551\"\/><\/figure><\/div>\n\n\n<pre class=\"wp-block-verse\"><em>Pause (Ad) if <br>Impressions Last 3 days &gt; 8000<br>And<br>Frequency Last 3 days &gt; 3<br>And<br>Cost Per Purchase Last 3 Days &gt; $10  <\/em><\/pre>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2>Now It\u2019s Your Turn \u2026&nbsp;  <\/h2>\n\n\n\n<p>Facebook ads are not set and forget! You should always keep your finger on the pulse to identify when your budget is blown and reduce your costs.  <\/p>\n\n\n\n<p>As a human being you can\u2019t do it 24\/7. Instead you can set up smart Facebook Automated Rules to do it for you. We\u2019re not claiming that once you apply automated rules you\u2019re free from checking your ads daily. You still need to scale your ads, regularly refresh your creatives, etc.. However you\u2019ll be at peace that you\u2019re not spending your budget on ads that don\u2019t work. <\/p>\n\n\n\n<p>The strategies we\u2019ve shared above are just a few ways you can manage your ad spend. We welcome you to create your own Facebook automated rules today right in Adscook. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/app.adscook.com\/user\/signup\" target=\"_blank\">Get started for free today!<\/a><\/p>\n\n\n\n\n\t\t<section class=\"footer-section\">\n            <div class=\"d-flex align-items-center justify-content-center\">\n                <div class=\"custom-widget\">\n                    <h2 class=\"custom-widget--text c--head-text\">Automate like a Pro with Adscook<\/h2>\n                    <p>Join 1000+ marketing teams automating their Facebook ads daily with Adscook!<\/p>\n                    <form method=\"get\" action=\"https:\/\/app.adscook.com\/user\/signup\" id=\"signup_form_bottom\">\n                        <div class=\"c--input--btn\">\n                            <input class=\"c--input c--input--sm-p\" name=\"email\" type=\"email\" placeholder=\"Enter your e-mail\" required=\"\">\n                            <button type=\"submit\" class=\"c--btn c--btn--large c--btn--pink\">Join Now<\/button>\n                        <\/div>\n                    <\/form>\n                <\/div>\n            <\/div>\n        <\/section>\n\n\t\n","protected":false},"excerpt":{"rendered":"<p>Any marketer running Facebook ads has drained some of their budget on non-performing or high-cost ads. This is OK if you conduct some tests and learn from the data, etc., but very frequently it simply happens because you cannot check all your ads 24\/7 and pause them on time. Pausing underperforming ads can have an &hellip; <\/p>\n<p><a href=\"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;5 Facebook Automated Rules to Control Your Ad Spend 24\/7&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Facebook Automated Rules to Keep Your Ad Spend Under Control 24\/7<\/title>\n<meta name=\"description\" content=\"Do you manage to check your Facebook ads 24\/7 and pause underperforming ones on time? Explore these 5 Facebook Automated Rules to control your ad spend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Facebook Automated Rules to Keep Your Ad Spend Under Control 24\/7\" \/>\n<meta property=\"og:description\" content=\"Do you manage to check your Facebook ads 24\/7 and pause underperforming ones on time? Explore these 5 Facebook Automated Rules to control your ad spend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/\" \/>\n<meta property=\"og:site_name\" content=\"Adscook Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adscook-107045104264283\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-06T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-11T12:45:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/blog5-new.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"551\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gavin Larsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Adscook1\" \/>\n<meta name=\"twitter:site\" content=\"@Adscook1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gavin Larsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/\",\"url\":\"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/\",\"name\":\"5 Facebook Automated Rules to Keep Your Ad Spend Under Control 24\/7\",\"isPartOf\":{\"@id\":\"https:\/\/adscook.com\/blog\/#website\"},\"datePublished\":\"2023-08-06T16:00:00+00:00\",\"dateModified\":\"2023-09-11T12:45:55+00:00\",\"author\":{\"@id\":\"https:\/\/adscook.com\/blog\/#\/schema\/person\/65c2f4ddb9160f38ed643310bb0857cc\"},\"description\":\"Do you manage to check your Facebook ads 24\/7 and pause underperforming ones on time? Explore these 5 Facebook Automated Rules to control your ad spend.\",\"breadcrumb\":{\"@id\":\"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adscook.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Facebook Automated Rules to Control Your Ad Spend 24\/7\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adscook.com\/blog\/#website\",\"url\":\"https:\/\/adscook.com\/blog\/\",\"name\":\"Adscook blog\",\"description\":\"Facebook Advertising Tips &amp; Tricks\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adscook.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adscook.com\/blog\/#\/schema\/person\/65c2f4ddb9160f38ed643310bb0857cc\",\"name\":\"Gavin Larsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adscook.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/52010e7d794c2164e5b6e29d106cd92a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/52010e7d794c2164e5b6e29d106cd92a?s=96&d=mm&r=g\",\"caption\":\"Gavin Larsen\"},\"description\":\"Co-Founder &amp; Marketing Strategist\",\"sameAs\":[\"https:\/\/adscook.com\/\"],\"url\":\"https:\/\/adscook.com\/blog\/author\/gavin-larsen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Facebook Automated Rules to Keep Your Ad Spend Under Control 24\/7","description":"Do you manage to check your Facebook ads 24\/7 and pause underperforming ones on time? Explore these 5 Facebook Automated Rules to control your ad spend.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/","og_locale":"en_US","og_type":"article","og_title":"5 Facebook Automated Rules to Keep Your Ad Spend Under Control 24\/7","og_description":"Do you manage to check your Facebook ads 24\/7 and pause underperforming ones on time? Explore these 5 Facebook Automated Rules to control your ad spend.","og_url":"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/","og_site_name":"Adscook Blog","article_publisher":"https:\/\/www.facebook.com\/Adscook-107045104264283\/","article_published_time":"2023-08-06T16:00:00+00:00","article_modified_time":"2023-09-11T12:45:55+00:00","og_image":[{"width":760,"height":551,"url":"https:\/\/adscook.com\/blog\/wp-content\/uploads\/2020\/01\/blog5-new.png","type":"image\/png"}],"author":"Gavin Larsen","twitter_card":"summary_large_image","twitter_creator":"@Adscook1","twitter_site":"@Adscook1","twitter_misc":{"Written by":"Gavin Larsen","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/","url":"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/","name":"5 Facebook Automated Rules to Keep Your Ad Spend Under Control 24\/7","isPartOf":{"@id":"https:\/\/adscook.com\/blog\/#website"},"datePublished":"2023-08-06T16:00:00+00:00","dateModified":"2023-09-11T12:45:55+00:00","author":{"@id":"https:\/\/adscook.com\/blog\/#\/schema\/person\/65c2f4ddb9160f38ed643310bb0857cc"},"description":"Do you manage to check your Facebook ads 24\/7 and pause underperforming ones on time? Explore these 5 Facebook Automated Rules to control your ad spend.","breadcrumb":{"@id":"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adscook.com\/blog\/5-facebook-automated-rules-to-keep-your-ad-spend-under-control\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adscook.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Facebook Automated Rules to Control Your Ad Spend 24\/7"}]},{"@type":"WebSite","@id":"https:\/\/adscook.com\/blog\/#website","url":"https:\/\/adscook.com\/blog\/","name":"Adscook blog","description":"Facebook Advertising Tips &amp; Tricks","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adscook.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/adscook.com\/blog\/#\/schema\/person\/65c2f4ddb9160f38ed643310bb0857cc","name":"Gavin Larsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adscook.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/52010e7d794c2164e5b6e29d106cd92a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52010e7d794c2164e5b6e29d106cd92a?s=96&d=mm&r=g","caption":"Gavin Larsen"},"description":"Co-Founder &amp; Marketing Strategist","sameAs":["https:\/\/adscook.com\/"],"url":"https:\/\/adscook.com\/blog\/author\/gavin-larsen\/"}]}},"_links":{"self":[{"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/posts\/79"}],"collection":[{"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":208,"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":2792,"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/posts\/79\/revisions\/2792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/media\/2728"}],"wp:attachment":[{"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adscook.com\/blog\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}