{"id":89,"date":"2021-09-22T11:26:00","date_gmt":"2021-09-22T11:26:00","guid":{"rendered":"https:\/\/catarina.ukathemes.com\/demo-1\/?p=89"},"modified":"2022-05-27T07:47:51","modified_gmt":"2022-05-27T07:47:51","slug":"13-facebook-split-testing-ideas","status":"publish","type":"post","link":"https:\/\/adscook.com\/blog\/13-facebook-split-testing-ideas\/","title":{"rendered":"13 Smart Ways for Facebook Split Testing"},"content":{"rendered":"

Any smart Facebook advertiser out there simply can\u2019t imagine the world of advertising without Split Testing. <\/strong><\/span><\/p>\n

Split tests answer your questions using data rather than guesswork and provide you with new, sometimes unexpected insights that can improve your overall marketing strategy. <\/span><\/p>\n

Set an image against a video and see how your audience responds to each one, or test whether your product resonates better with a male or female audience. <\/span><\/p>\n

Whatever you choose to do, there are so many aspects of Facebook ads that can be tested and improved. <\/span><\/p>\n

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Increase Your FB Ads ROAS with Automation<\/p>\n

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Are you short of ideas when it comes to Facebook A\/B testing? If so, we’re here to equip you with a list of ideas, ranging from target audience to ad design and beyond. You could test one idea out at a time or embark on more interesting multivariate testing and try different combinations all at once. <\/span><\/p>\n\n\n

Facebook Split Testing Ideas for Your Audience <\/h2>\n\n\n\n

Can you ever be 100% sure that you\u2019ve found your ideal audience and that this audience is what dictates your advertising strategy in all respects? Finding your ideal audience is an ongoing process and if you ever stop testing, you\u2019re simply passing up an opportunity to delve deeper and find a hidden treasure. <\/p>\n\n\n\n

Here are some ideas to help you test your audience and find the most profitable one. <\/p>\n\n\n\n

Audience testing is conducted on ad set level either manually or automatically with Facebook split testing or a third-party tool. <\/p>\n\n\n\n

1. Split Test Two or More Interests\/Demographics\/Behaviors <\/h3>\n\n\n\n

Is there an aspect or characteristic of your target audience that you’re not sure about and want to test? <\/p>\n\n\n\n

As an example, let’s look at the age range of your audience. You can create up to 5 audience variations changing only the age variable while leaving the other variables the same. <\/p>\n\n\n\n

Play the same way with other aspects, like gender, location, interest, relationship status, or behavior patterns, and gradually you’ll manage to narrow down your ideal audience type.<\/p>\n\n\n\n

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Perhaps you’ve already defined two or more buyer personas for your business and now want to check which group  your product resonates with most? This is where split testing comes in. <\/p>\n\n\n\n

Create two or more cold audiences that are relevant to your buyer personas in terms of demographic and interests and set them against each other to determine the winner. <\/p>\n\n\n\n

By doing this, you\u2019ll be able to make data-driven decisions and distribute your efforts accordingly, whether that means increasing your budget for the winning buyer persona, improving product features for that specific group, or indeed anything else.  <\/p>\n\n\n\n

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Adscook provides an easy-to-use and flexible multivariate A\/B testing feature that will save you valuable time and help you organize your work. Instead of having to manually change one audience variable every time, you can now set all variations (locations, languages, age, gender, or interests) within one window, and create all possible combinations. Join Adscook now <\/a>and publish 100s of variations with a single click.<\/p>\n\n\n\n

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2. Test Different Custom Audiences <\/h3>\n\n\n\n

Custom audiences are by far the best-performing audience type as they include people who have already interacted with your brand in some way or other – perhaps they  visited your website, subscribed to a newsletter, added a product to their cart, made a purchase or just liked your Facebook page. <\/p>\n\n\n\n

Custom audiences are also the most cost-effective.<\/p>\n\n\n\n

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Attracting a new customer is five times more expensive than keeping an existing one.<\/em> <\/strong><\/p>\n\n\n\n

You can create a custom audience by using different sources like your website, customer list, app activity, Facebook page likes or video views. This variety makes it possible for you to experiment with multiple retargeting tests.<\/p>\n\n\n\n

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