{"id":980,"date":"2022-02-21T18:42:00","date_gmt":"2022-02-21T18:42:00","guid":{"rendered":"https:\/\/adscook.com\/blog\/?p=980"},"modified":"2022-09-16T06:27:28","modified_gmt":"2022-09-16T06:27:28","slug":"facebook-interest-targeting-guide","status":"publish","type":"post","link":"https:\/\/adscook.com\/blog\/facebook-interest-targeting-guide\/","title":{"rendered":"How to Use the Power of Facebook Interest Targeting"},"content":{"rendered":"\n

Are you just entering the market or do you want to target new audiences as quickly as you can? There\u2019s no better or more effective way to achieve this than by using the power of Facebook Interest Targeting.<\/strong><\/p>\n\n\n\n

Facebook\u2019s Interest targeting is the primary option to use to reach out to people who are not yet familiar with your business, have never heard of you before but who have expressed some interest in the industry your business operates in. Therefore, they might become your ideal customers. <\/p>\n\n\n\n

Facebook gives you access to multiple interest categories and subcategories from Business Industries to Hobbies & Activities and Shopping & Fashion and many more. <\/p>\n\n\n\n

Of course, no one can deny the advantages of custom and lookalike audiences over interest-based ones. So, custom audiences have already engaged with your business in this or that way and lookalike audiences are very similar to the people who have already engaged with your business, while interest audiences, on the other hand, have had zero interaction with you. <\/p>\n\n\n\n

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Still, without interest targeting you will not be able to move further down the funnel or run retargeting campaigns in the future. You will also miss the opportunity to appear in front of a newer audience every time. <\/p>\n\n\n\n

As simple as it might seem, Interest Targeting is not just typing in a couple of interests related to your business and letting Facebook do the rest for you. <\/p>\n\n\n\n

That\u2019s why we\u2019ve decided to write this guide to help you dig deeper into the art of FB Interest Targeting<\/strong> and create your ideal interest audiences. Here\u2019s what we\u2019re going to cover: <\/p>\n\n\n\n