FREQUENTLY ASKED QUESTIONS
General

Marketing agencies who want to add more clients to their portfolio and need to equip the team with necessary tools that will help them save time and support more clients with fewer resources.


E-commerce businesses who are launching large-scale Facebook ad campaigns every month, run hundreds of creative tests and need to eliminate the time-consuming setup and day-to-day optimization tasks.


Solopreneurs who have to effectively manage multiple things and need a smarter solution than hiring some freelancers to get the job done.


Any business extensively using Facebook and Instagram ads who want to increase the efficiency of their ads by adding a media buying power to their team.

To join Adscook you should have your ad accounts, business manager and pixel events already set up directly in Facebook.


If these prerequisites are already set up, you’re good to go with Adscook. We support all the modules that are necessary to effectively create, manage and analyze your ads. You can create and launch 100s of ad variations with a few clicks, automatically optimize your ads and analyze your data on a multi-account dashboard.

Simply put, Adscook is an easier and faster way to create and manage your Facebook ads.


Unlike Facebook’s native tool, Adscook is a great fit for large scale advertisers who are launching 100s of ads and running multiple creative tests. On Ads manager you can bulk import ads by uploading an Excel spreadsheet while on Adscook bulk upload is integrated into the campaign creation wizard. Plus the tool lets you create different variations of audiences, images, copies, etc.


Facebook’s native automated rules tool, as powerful as it is, is not sophisticated enough to satisfy all business use cases. Besides, it’s not smoothly integrated into Ads Manager which may create some disruption and slow down the processes especially when you are managing tons of ads.


Adscook has developed a more flexible automation rules module - it has integrated a set of ready-made strategies for beginners, supports more automation actions like Duplicate, Delete, Add to Name, etc, and has added unique Ranking and Dynamic metrics for more advanced automation strategies.

Other tools in the market are either oversimplified and provide limited functionality OR are affordable for big enterprises and have complex setup and higher costs. Adscook gives advertisers a powerful platform with the simplest interface and lower prices.

Currently we support only Facebook and Instagram for ad management.

Account Setup

To start using Adscook you just need to add your Facebook profile and all your ad accounts will be automatically synced. Then you can seamlessly manage your existing campaigns or create new ones.

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There’s no limit. You can connect as many ad accounts as you wish and you can disconnect any account at any time.

You can connect multiple FB profiles to Adscook. If they have overlapping ad accounts, we will take the permissions of the last user who connected FB profile to Adscook.

To add the right Facebook profile, you should log out from your current Facebook session, log in to the correct account, then add it to Adscook.

When adding your Facebook user to Adscook, we automatically sync all associated ad accounts. If one or more of your ad accounts are disabled, you will not be able to use them on Adscook either. Please, contact Facebook support to dispute the ban.

After iOS 14 update, for conversion campaigns you are prompted by Facebook to:


- Verify Your Domain

- Configure Website Events Using Aggregated Event Measurement


Whenever you see this notice on Adscook “All domains need to be associated with a pair of pixel events and an ad. To serve this ad, either select a new domain for your ad or configure a pair of pixel events for the domain in Event Manager”, it may mean 3 things:


  1. You haven’t yet verified your conversion domain
  2. You have not selected a conversion domain which is associated with your Facebook ad account
  3. Or the Pixel event you have selected for the domain is not configured on Aggregated Event Measurement

If you need additional support, please contact us at [email protected]

You can delete your Adscook profile at any time. Simply navigate to Profile from the bottom left corner, click the Delete Profile link and complete by submitting the reason.

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Yes, Adscook is supporting more than 50 currencies. When you choose your ad account in Adscook, we will show the correct currency. If you find that some currencies are missing, please contact our support at [email protected] and we will add your currency right away.

Campaign Creation

To find your saved draft campaigns, navigate to New Campaign.

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When the campaign objectives window opens up, click on Choose from drafts and select one of your saved drafts.

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UTM parameters are extra information that will be appended to each ad link. The information makes it possible to track individual ads in Google Analytics and other external analytic tools.


UTM parameters are appended to your ads by default on Adscook. To see it, just click on Show advanced options on the Campaign level and you’ll see the tracking URL with parameters - utm_source=Facebook&utm_medium={{placement}}&utm_campaign={{campaign.name}}

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Once your ads are published, an ad id is appended to your tracking URL - utm_source=Facebook&utm_medium={{placement}}&utm_campaign={{campaign.name}}&utm_id={{ad.id}}

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Just hover over the campaign on the dashboard, click on the three dots menu and choose the Add adset option.

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Hover over the campaign, ad set or ad, click on the three dots menu and select Quick Duplication option. On the ad set level we also support the Duplicate and Edit option for more seamless processes.

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To find your saved ads and audiences easier in your asset library, we have added a tag management system on Adscook.

You can set one or multiple tags for the audiences/creatives. The way you tag them mainly depends on your business process. Use several tags to define multiple verticals.


To add tags, just scroll down and enter the naming convention in the Tags field. To remove them, just click on x next to the tag.

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When publishing new campaigns/ad sets/ads you'll see fields called Campaign name, Adset naming and Ad naming on each level respectively. You can either manually add a name or make use of our dynamic macros.


Adding dynamic macros is as simple as that: just type # and choose from the variables suggested on each level. These variables will be converted into texts after publishing. For example, if you set your campaign name as #objective# #locations#, it will be converted to “Conversions - New York, Montana, Washington” after publishing.

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Yes sure, once you connect your ad account(s) to Adscook, we sync all the custom audiences associated. You can see them while creating your audiences on the ad set level. Scrolling down you’ll see the Custom Audiences field, simply click on it and all the custom audiences will load. Select the one you want to use and go ahead.

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Automation

Yes, navigate to Automation, select the rule you want to copy, click on the three dots menu and choose the Copy to other accounts option.

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Now you will be prompted to select the account you want the rule to copy to. Click Copy and here you go.

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Yes, absolutely.


When you create a rule, you will see Select items button at the beginning of the page. Your all current campaigns will appear there after clicking the button.

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Another way to automate them is to choose the campaign from the Dashboard and hover over it. You’ll see the three dots menu, click on it and select the Automate option.

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A window will appear with all the rules you have created. Just select one or more rules, click on Save and they will be assigned to your campaign.

If you have already connected your Google Analytics to Adscook, you can easily create automation rules based on the metrics you’ve set up on your GA.


When creating a new rule, you just need to type GA in the metrics field and all relevant metrics will load.

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You can check why and how your rules manage your campaigns via Activity Log. You can either check the Activity Log of all your campaigns or the individual ones.


Navigate to the Automation section on the left hand side.You will see the Activity Log button above your rules.

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Click on it and see the full history of your rule actions.

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To see the activity log of individual rules, just hover over the rule, click on the three dots menu and select the Automation log option.


You also have an option to look at the activity of the rules assigned to individual campaigns/ad sets/ads. Just select the desired item on the Dashboard, click on the three dots menu and select Activity Log.

Analysis/Reporting

Adscook has recently integrated Google Analytics and also supports a seamless UTM tagging system.


What’s the benefit? As you know Facebook stores data in Business manager which is not reliable any more, while technically Google Analytics is a first-party source which stores all information with UTMs.


With Adscook UTM tagging system and GA integration, you’ll be able to seamlessly track and analyze your Facebook ads based on GA data, as well as create automation rules based on them.


UTM parameters are appended to your ads by default on Adscook. To see it, just click on Show advanced options on the Campaign level and you’ll see the tracking URL with parameters - utm_source=Facebook&utm_medium={{placement}}&utm_campaign={{campaign.name}}


Once your ads are published, an ad id is appended to your tracking URL - utm_source=Facebook&utm_medium={{placement}}&utm_campaign={{campaign.name}}&utm_id={{ad.id}}

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To connect your GA account, simply navigate to Profile from the bottom left corner, scroll down and click the Connect button under Connect GA. Then you will be prompted to select the GA account.


Now you can find your GA metrics in all metrics sections in our Dashboard (they will be tagged with the "GA" label). The same way you can choose GA metrics, while creating your rules on Adscook.

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Pricing

Your trial period starts once you complete your Adscook sign-up process. You will then have full access to all Adscook features over the next 30 days. Note that no credit card is required when starting your trial.


Once your trial expires, you will be prompted to upgrade your account to continue using Adscook.


If you decide not to continue with Adscook at the end of the trial period, your automation rules will become inactive and you’ll not be able to create new campaigns or edit the existing ones. Note that you’ll still be able to use the Dashboard for limited mode.


To check your trial status, simply navigate to Billing and Payment from the bottom left corner.

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In Billing & Payment page you are able to see how many days are left for your trial.

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If you need more time to evaluate the tool, feel free to reach out at [email protected] and we’ll extend your trial period for a few more days.

Once your trial expires, your rules are deactivated and you are not able to create new ads or edit the existing ones on Adscook. You can still continue using the Dashboard for limited mode.


Note that all campaigns, ad sets and ads published via Adscook are still accessible in Facebook directly after your trial expires and you can still edit them on Ads Manager.

To cancel your Adscook trial, navigate to Billing and Payment from the bottom left corner. You will see the Cancel subscription link. All you need to do is click on it, select the reason you’re canceling and complete the trial cancelation.

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The pricing plans are determined based on your monthly ad spend. Monthly ad spend is the total amount of ad budgets across all of your ad accounts connected to Adscook.


If your monthly ad spend changes, you can upgrade or downgrade your plan at any time. All Adscook features are available regardless of the pricing plan you’re subscribed to.


See Adscook pricing plans here.

If you’ve exceeded your plan's limit, you would be prompted to upgrade. All of your ads and automation rules will stay unaffected, but you won't be able to create new ads/rules or edit the existing ones until you've upgraded.

If you no longer wish to use Adscook, you can cancel your subscription at any time. Your subscription will stay active until the end of your current billing cycle.


When your subscription expires, all your ads created via Adscook are still visible on Facebook Ads Manager and you can continue managing them directly in Facebook.


You can cancel by clicking the Cancel subscription link in the Billing and Payment page.

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Currently we only accept credit card payments.

When using Adscook to run your Facebook ads, you will still be billed by Facebook for your advertising costs with the billing options you set up on your account. All you will be paying to us is the subscription price for the use of the platform.

Slack Integration

You can receive your automation rule notifications on your Slack workspace. Make sure that you switch on that option while creating the rule.

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On your profile page at app.adscook.com/account/profile find Slack connection card and follow the steps.

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Choose the workspace and the channel that you want to receive notifications to.

When your automation rules work and make successful actions, you will receive various notifications about the success in your Slack, which include:

- Campaign/adset/ads being PAUSED

- Campaign/adset/ads being STARTED

- Adset budget was INCREASED/ DECREASED

- Adset/Ad has been DUPLICATED

- BID AMOUNT has been CHANGED

Please see below a few examples of how you will receive the notifications on Slack.

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Congrats! you are done.

If you experience any difficulties during the integration, please contact us at [email protected] or write to our live bot.