Hey Younes, glad the article was helpful. In any case, Facebook will treat any duplicated ad set as a fresh one and start a new learning phase. The trick here is not to stop your original ad set, until the duplicated one starts performing better.

Hey Neil, it really depends on your business and how precisely you have defined your buyer personas. Create multiple targeting layers with “Narrow Audience” option, exclude some interests, or run audience A/B tests.

Hey Ren, I usually duplicate it as a new campaign and enable CBO. Overall CBO works better with more ad sets, so avoid creating single ad set per campaign. More ad sets give CBO more chance of success.

Very informative topic. By the way with regards to Audience, you said “For cold audience (TOFU) the recommended size is 500K-1MM” my question is how do we narrow down audiences if it’s millions?

Thanks in advance.

Hey Nejc, thanks for your questions.

1. A well performing ad set means that you’ve found a winning audience. So you would want to appeal to everyone’s preferences in that audience. Just one image ad is not going to capture everyone’s attention – consider adding new images or videos, play with ad copy, test placements. etc. By adding new creatives you reach out more people and scale your campaigns horizontally, as opposed to vertical scaling when you just increase budget.

2. Haven’t yet tested that strategy, but I guess it’s a good one in terms of having better control over your creatives.

Hi Veronica, sure you can. Just enter United Kingdom in the “search location” field. Make sure to select the “include all areas option”.
In case you target a city, make sure to switch from “cities within radius” to “current city only”.
Hope this will help.