Case in point, if you’re a local book shop that used to spend GBP 50 to get 5 sales, it might now only get you 2 because of the lack of data to personalize the ads.

Yes. That’s a 250% increase in ad spend to get the same number of sales. And that really hurts.

Why did this happen?

“Only 13% of users let applications track their activity”. This is the result of the first two weeks of App Tracking Transparency according to Flurry Analytics.

Because of this, Custom Audience sizes are shrinking and the budget you used to allot for Facebook retargeting will no longer give you the same results.

It’s not reasonable for you to keep adjusting your budget for Facebook retargeting ads after iOS 14. Nor is it sustainable to spend thousands more because Apple brought down the hammer.

The good news is that Facebook ads retargeting is not dead. You can adjust your retargeting strategies to lessen the iOS 14 impact on your business.

Here are 7 adjustments you should make for your retargeting ads to perform as close as possible to pre-iOS 14 levels.

• #1. Make Website-Based Custom Audiences Larger and Broader
• #2. Create Custom Audiences Based on Facebook Sources
• #3. ​​Consolidate Your Retargeting into One or Two Ad Sets
• #4. Use Facebook Conversion API
• #5. Start Testing with Objectives Other Than Conversions
• #6. Run More Lead Magnet Campaigns To Collect First-Party Data
• #7. Retarget on Other Platforms and Channels

#1. Make Website-Based Custom Audiences Larger and Broader

You most likely relied on page-specific Facebook retargeting and a 2 to 4-week retention window prior to iOS 14. If you do this today, iOS 14 will most likely direct it to fewer people because: 1) specific pages usually have fewer visits (your homepage receives 50% of your traffic), and 2) a lot of your visitors may have opted out of being tracked.

What you can do now is widen the scope of your audience by retargeting people who have visited any of your website pages. Plus, extend the retention window to track all website visitors over 180 days instead of 14 or 30 days that was best performing in the past.

For now, a broader custom audience with a larger retention window should give better results as with larger audience pool Facebook now finds more opportunities. This does not completely fix the damage iOS 14 has caused, but it can improve your chances of reaching more people who have interacted with your business before.

Another downside is this. It might feel like you’re advertising in a Bird Box universe where you’re now trying to appeal to a broader and more generic audience. Don’t worry, you can make your messaging more inclusive (we’ll talk about this in detail later in this post).

#2. Create Custom Audiences Based on Facebook Sources

The custom audiences created from website visitors and app activities were the best performing before the iOS 14 update. However, marketers can no longer completely rely on custom audiences created from these sources as the pixel is becoming more and more unreliable. 

So what should you do? 

Keep using these custom audience sources as they are warm and they are the most likely to buy your product or service.  

But you also need to start using audiences that are generated “in-app”. This means targeting people based on the actions they’ve performed inside the Facebook app or the Facebook website, inside Instagram or WhatsApp. 

Although some of these sources are not that warm, they’re not dependable on the pixel and that makes them precious in this post-iOS 14 world.

Here are some effective ones that are worth testing:

• Video View Custom Audiences 
• Lead Form Custom Audiences 
• Instagram Account Custom Audiences 
• Facebook Page Custom Audience 
• Instant Experience Custom Audiences
• Shopping Custom Audiences

Let’s look at them separately!

Video Engagement Custom Audiences

If you’re running video ads and already have a successful video ad campaign, you can use your video engagement as a source for a custom audience. 

There are many windows to peek through here, but these are the smartest to target because they have the most optimal engagement: 

• People who have watched 25% of your video (if your video is longer, say more than 5 minutes)
• People who have watched 50% of your video (if your video is shorter, 2-5 minutes)
• People who have watched 75% of your video (if your video is under 1 minute)

Do take note that the long time frame with the higher time spent on the videos seems to be a sweet spot, so pick your retention for 365 days.

Lead Form Custom Audiences

If you are running lead generation campaigns directly on Facebook, that’s a great opportunity to create a custom audience from people who’ve interacted with your lead form. 

This source only records audiences who engaged with your Facebook Lead Ad for the past 90 days.

If you have a large-sized audience that has interacted with your form, you have the choice to segment them into:

• Anyone who opened this form

This audience is a broad one, so you can’t really customize your ads to be hyper-specific. However, in most cases, it’s the most optimal to choose, since it generates the largest audience for Facebook to work with. So make sure you’re launching a benefit-driven ad that can hook those who come across it. 

• People who opened but didn’t submit forms

Look at this in an online shopping context. This audience are similar to people who have abandoned their cart. So, appeal to them in a way that draws them to make that lead form submission. Create a more specific ad to filter out others who submitted and opened the form. 

• People who opened and submitted forms

This setting already involves the hottest leads. Use it to close the deal. Create an ad that will lead them towards the sale.

Segmenting your ads can greatly appeal to your specific audience more accurately. But it is still best to choose the “Anyone who opened the form” segment as it will give you a larger audience to work with.

Instagram Account Custom Audiences

Did you know that an estimated 71% of U.S businesses claim to use Instagram for Business because, well, Instagram helps 80% of users decide whether to buy a product or service.

So if you also have an active Instagram business account with a decent follower base and engagement rate, you can create a custom audience using this source and retarget them with the bottom of the funnel ads.

To tap these Instagram users, select the correct option to target. 
The best route to go is “Everyone who engaged with your professional account.” That way, you can hook all those who visited your account, liked a post, commented on a post, or saved at least one of your posts.

Facebook Page Custom Audience

If your Facebook page has a good number of followers and your posts are regularly getting engagements, you can use that audience for retargeting campaigns.

You can choose from:

• Everyone who engaged with your Page
• Anyone who visited your Page
• People who engaged with any post or ad

These 3 ways provide you the opportunity to specifically cater according to people’s preferences, even when the audience is still pretty wide.

Now, given those options, you may want to choose “Everyone who engaged with your Page” as it results in a larger audience, whereas segmenting will result in a narrower audience pool.

Instant Experience Custom Audiences

Some ad formats like Instant Experience ads (which were previously underrated) can now steal the scene post iOS 14 update. 

We can look at Instant Experiences as a built-in landing page inside the Facebook platform. It appears as a regular image ad, but when a user taps on it, a mini landing page pops up with different varieties of images, videos, carousel ads, and the likes. 

This ad format drives lots of engagement, especially for eCommerce businesses. There are tons of interactions people can take on these ads without ever leaving Facebook. They can swipe, click, pan, and more. Of course, you have the option to add a website link as well. 

This gives you a great chance to create a custom audience from these interactions and retarget them further down the funnel — and the iOS 14 update doesn’t affect this as you’re not reliant on the pixel data. 

The best option for a custom audience will be to choose “People who opened this Instant Experience” and set a retention window 365 days.

So if you haven’t included this ad format into your media mix, start exploring it. You may find some hidden gems especially if you are running an online shop.

Shopping Custom Audiences

Facebook introduced Shops in 2020 to give small business owners the option to run a full-featured online shop on its platform.

When you use Shops, you can build a custom audience for retargeting based on:

• People who viewed products
• People who viewed products and navigated to the website
• People who saved products
• People who viewed the Shops page
• People who viewed Shops collection

And if your country supports Checkout, you can use these as well:

• People who added any products to their cart
• People who initiated checkout for any products
• People who purchased any products

Choose “People who viewed products” to get the largest audience size possible and set retention to the maximum of 365 days.

#3. ​​Consolidate Your Retargeting into One or Two Ad Sets

Before iOS 14, segmenting out retargeting audiences was effective. You would usually sort your audience into: 

• those who visited your website,
• those who visited specific pages, 
• prospects who added to cart, 
• prospects who initiated a checkout 
• and more.

Why was this effective? Because before the iOS 14 update, every single user was being tracked, so every segment had a decent audience pool. This gave the advertisers an opportunity to craft separate offers for every segment with its own messaging and creatives.  

After iOS 14, Facebook ads have blurred this out — differentiating these segments now is a waste of time and effort. According to Facebook, running too many ad sets at this point poses the danger of reaching fewer people. 

Thus, it is best to reduce the number of your ad sets as the size of your target audiences is also reduced. Combine your audiences into fewer ad sets to increase your odds of having a higher reach.

So instead of giving too much thought to your retargeting audience structure and messaging, invest more in creative testing for the prospecting. That is unless you have a higher consideration product that needs more thoughtful messaging and targeting. 

#4. Use Facebook Conversion API

Pre-iOS 14, the Facebook Pixel alone was enough to track visitors, even if some browsers were using ad and cookie blockers. The Server Side API (now Conversion API) was always there to capture the data that browser tracking might have missed, but having it set up was not so critical in the past. Things are not the same anymore.

Apple has blocked tracking and cookies by default. On top of that, browsers like Firefox block cookies and tracking by default as well. It’s even rumored that Google Chrome may adopt this sometime soon. Either way, this means users have to disable this browser feature on their own if they want to be tracked.

That said, in this situation when the Facebook pixel is becoming less and less reliable, the best option now is to also make use of the Facebook Conversion API. This allows you to send your web events from your server directly to Facebook (as opposed to the pixel which relies on your browser).

Through it, you can track your customers’ actions directly from the ad server to Facebook, which will give you more accurate data. Plus, it ensures that more of your conversion events get matched by Facebook. So in the future when more browsers block tracking, you will be on the safer side.

If you are using an eCommerce platform like Shopify, WooCommerce, or another Facebook partner, setting up a Conversion API will be done through integrations.

But if you want to set up a direct integration with Conversion API to have full control over your server, you may need a developer.

Need any help to handle it? We are always here to assist. You can contact industry experts who will hear your custom needs and help you set up Conversion API for you. 

#5. Start Testing with Objectives Other Than Conversions

When we did retargeting campaigns for the bottom of the funnel pre-iOS 14, we’d run Facebook ads with a Conversion objective and optimize for purchase.

However, now that our retargeting audience is smaller, running a Facebook ad with a Conversion objective would only mean that your ads will stop delivering sooner than expected. Ironically, in spite of its name, this could potentially cause your conversion rates to decrease. 

So, instead of using the Conversion objective, choose the Reach objective and set the frequency to 1 impression per person per day, especially if you have a small audience to retarget. This will allow Facebook to deliver your ads to every person in your audience.

(In contrast, if you choose the Conversion objective, Facebook will select only those who are most likely to take a conversion event, which significantly cuts down the audience you can reach.)

Choosing the Reach objective helps you overcome some of the ad delivery issues associated with the Conversion objective. 

You may not instantly see sales, but you could probably see more comments, receive more messages, or get more people to opt in. Take it from there and do the extra work to move them towards the sale.

See which objective would tickle them best. There’s definitely additional work in between, but this is more worth it than wasting your budget on ineffective ads. 

Besides, you can always optimize the campaign once you tackle a larger audience set after finding the campaign objectives that work for you.

#6. Run More Lead Magnet Campaigns To Collect First-Party Data

Pre iOS 14, almost everyone relied on third-party data like data collected by Facebook pixel, Instagram, or whatever app that you don’t own. 

What is third-party data?

Third-party data is any information you gather but not own. For instance, you don’t own Facebook. Therefore, even though you’re using the data gathered by Facebook Pixels, it’s still considered third-party data.

Now, Apple restricts 3rd-party data collection. Plus, your customers have the power to deny your access to this info. So, relying on these 3rd party data is not as effective anymore. 

You have to start collecting first-party data to be safe.

First-party data is something that you fully own. For instance, when you put an opt-in page on your website, the names, email addresses, and other information you get there are yours. You collect that data directly from your own sources and that’s what makes them first-party data. 

So now after the iOS 14 update, running lead magnet campaigns has become way more valuable. Even if your leads have opted out of tracking, you can still upload their data back into Facebook, and Facebook will match them by their profiles. Customer list custom audience is a great source to build retargeting or lookalike audiences from. 

But take note that Facebook needs an audience of at least 500 people to do so.

You can upload your email list either manually or better yet, if you are using such Email Service Providers like ActiveCampaign or Mailchimp, they can automatically sync your lists directly to the Facebook Customer List custom audience. This way, you can quickly retarget leads as they opt into your email list.

Contrary to third-party data, first-party data is something that you fully own and can control, making it a more dependable method for retargeting.

#7. Retarget on Other Platforms and Channels

Facebook retargeting campaigns were a separate strategy pre iOS 14, largely independent of marketing on other platforms. 

Now, as a Facebook advertiser in the post iOS 14 era, you should start exploring other platforms and channels.

Remember, Facebook isn’t the only platform you can use to sell. Your audience is still enjoying other platforms—nudge them there too. 

Here are some other channels that are worth exploring to retarget your valuable users:

• Send them a reminder or nurture emails (yes, email is a good channel to stay in touch)
• Showcase your new products as Google Ads so they see it when they’re browsing web pages
• Retarget shoppers with personalized video ads on TikTok, Instagram, or Pinterest
• Post on your social media pages to reach your followers and their network
• Fire up chatbots on your website so you can talk to your prospects the next time they visit 

To Sum Up …

Nowadays, buyers are getting smarter. Retargeting that worked before no longer does now, especially when it comes to Facebook advertising. But we can adjust our ways to make the most of our campaigns. 

Again, here’s the summary:

Hopefully, these strategies would help you bounce back from all the new ad policies. You have to be creative, resourceful, and smarter so you can still make Facebook retargeting as profitable as you had in the past years.

The post Facebook Retargeting After iOS 14: How To Adjust Your Strategies appeared first on Adscook Blog.

Facebook’s Interest targeting is the primary option to use to reach out to people who are not yet familiar with your business, have never heard of you before but who have expressed some interest in the industry your business operates in. Therefore, they might become your ideal customers. 

Facebook gives you access to multiple interest categories and subcategories from Business Industries to Hobbies & Activities and Shopping & Fashion and many more.

Of course, no one can deny the advantages of custom and lookalike audiences over interest-based ones. So, custom audiences have already engaged with your business in this or that way and lookalike audiences are very similar to the people who have already engaged with your business, while interest audiences, on the other hand, have had zero interaction with you.

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Still, without interest targeting you will not be able to move further down the funnel or run retargeting campaigns in the future. You will also miss the opportunity to appear in front of a newer audience every time. 

As simple as it might seem, Interest Targeting is not just typing in a couple of interests related to your business and letting Facebook do the rest for you. 

That’s why we’ve decided to write this guide to help you dig deeper into the art of FB Interest Targeting and create your ideal interest audiences. Here’s what we’re going to cover: 

• How Does Facebook Interest Targeting Work?
• What Interest Targeting Categories are Available on Facebook?
• 3 Ways to Research Your Audience’s Interests 
• 5 Strategies to Get the Most out of Interest-based Targeting 

Let’s get started!

How Facebook Interest Targeting Works

Interest targeting is the bread and butter of contextual advertising. Without interest targeting, you would just be delivering your ads to random people and keeping your fingers crossed that someone out there might be interested in what you’re offering and respond accordingly. Well, hats off to Facebook for making advertising more relevant! 

There are thousands of interest categories and subcategories advertisers can use for ad targeting. These interests are formed from users’ lifetime activities on Facebook and beyond. 

The fan pages you’ve liked, that comment you left under a fashion accessory post to ask its price or the real-life chat you had with a friend about a trip to Jamaica (yeah, Facebook might be snooping on you if you’ve given it access to your smartphone microphone) are just a few of the factors that shape your set of interests on Facebook.

If you want to know what Facebook thinks you’re interested in, just go to your ad preferences which you can access from Settings ⤍ Ads and have a look at your interests classified by category.

These are some of my interests. I regularly clean up my interest lists, so these are pretty relevant to the kind of ads I want to see on my feed. If you hover over one of the interests, you’ll see Facebook’s explanation as to why it’s in your interests. 

As you can see, Facebook makes it quite clear to you what interests advertisers can target you by. You can browse all your interests and decide which ones really do describe you and which ones are totally off the mark. Some of your interests might have changed over the years, or Facebook might have mistakenly associated an irrelevant one with your profile. After all, Facebook doesn’t know everything – so go ahead and remove the irrelevant ones. 

What Interest Targeting Categories Are Available on Facebook? 

To start with, it’s worth mentioning that very often by Interest Targeting advertisers mean the whole Detailed Targeting section while Detailed Targeting actually includes three categories – Demographics, Interests, Behaviours

In general, Facebook interests are broken down into:

• Browsable interests (that are visible on the interface and are default categories)
• Searchable interests (that only show up as suggestions or when you search for a specific interest)

Browsable Interests

To access browsable interests, just browse Interests from Detailed Targeting and Facebook will return a list of categories with their subcategories.

See the main categories below: 

• Business and industry
• Entertainment
• Family and relationships
• Fitness and wellness
• Food and drink
• Hobbies and interests
• Shopping and fashion
• Sports and outdoors
• Technology

Each of these categories has tons of subcategories, which in turn have their own subcategories to choose from and make your ad targeting more specific.

Click on the link below to download the up-to-date list of Facebook browsable interests.

But the problem with these interests is that they are too broad, each with a size of 100mm+, which means that you will end up with a high CPA and tons of irrelevant traffic. 

So the more specific you get, the better results you can expect. Note that specific doesn’t mean refining it too much and ending up with a small size audience. Try keeping audience size 500K – 1mm for better performance. 

Searchable Interests

Some specific interests are only available when you search for them or when you look at the suggestions that Facebook shows. 

So, let’s choose a broad “coffee” interest and see what additional interests Facebook suggests in response. 

As you can see, the suggestions become more specific, from ‘Coffee culture’ to ‘Arabic coffee’. If we scroll down we can even see the suggestion ‘Vietnamese iced coffee’. Note that for each keyword, the number of suggestions is usually limited to 25 for a simpler interface. 

Let’s now take one of these suggested interests and see how Facebook goes deeper into it. If we type ‘Coffee production’, here are the further suggestions we get: 

It goes even more specific, suggesting interests like ‘Coffee production in Colombia’, ‘Coffee production in Ethiopia’, or ‘Coffee production in Vietnam’. These interests are smaller in size and can therefore become the treasure trove of your targeting strategy. 

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In fact, you can endlessly explore these suggestions to find your ideal audience, but this would simply be a waste of time if you haven’t done comprehensive interest research beforehand.

Have you already identified your buyer personas? Do you know what websites they frequent? What books/magazines/blogs do they read? What tools do they use? These are just a few of the questions you should be able to answer before creating your interest-based audiences on Facebook. 

In the next section, we’re going to discuss how to conduct research for targeting interests and reach out to your ideal cold audience on Facebook.

Facebook Interest Targeting: 3 Ways to Research Your Audience’s Interests 

#1. Simple Google Search

A simple Google search can be the most effective way to find out your audience’s basic interests. You can use Google in several ways.

The first and most basic method is to search for lists of brands, tools, publications, events, or public figures that are related to your audience. 

For example, I might be searching for Facebook advertising/marketing tools. So I’ll look at different listicles, make a note of them, and then check each of them one by one on Facebook to find out if they are indexed interests. Some of them might be your direct competitors and if Facebook has indexed them as interests, bingo! – you’re one step away from your ideal audience.

The same goes for publications, public figures, or other categories. For example, if someone is interested in Jon Loomer or reads Social Media Examiner, I might guess that they are into Facebook advertising or social media marketing, and are therefore likely to be interested in my tool as well. 

You can also use Google to find some general interests. 

Remember how you do keyword research for your SEO strategy? Interest targeting research is a similar process. 

I usually type a keyword into Google and check out the “Searches related to” section at the bottom of the search results or look at Google’s suggestions. Here, Google literally tells us that these are keywords or topics that people usually search for.

To illustrate, let’s type the term “Facebook advertising” into Google and look at Google’s suggestions and more searches related to the topic. See below:

Next, type each of these keywords into Detailed targeting or, better still, into Facebook’s Audience Insights to check their availability and find newer related interests.

#2. Use Facebook’s Audience Insights Tools 

Facebook has its own audience research tool called Audience Insights. This tool is free and can give you deep insights into your potential audience’s interests and hobbies. 

The tool will give you information about two groups: 

• Everyone on Facebook
• People connected to your Page

So, if you’re going to reach out to cold audiences, you should start by choosing “Everyone on Facebook”.

Doing research in Audience Insights is truly entertaining and eye-opening. 

2. Then enter a general interest in the Interest field and go through all the categories. For example, I started with “Jon Loomer Digital”, as I know that the audience is large and interested in Facebook advertising in some way or other.

By browsing the categories, I can get tons of new insights into my audience’s interests, ranging from business consultant Mari Smith to advertising agency VaynerMedia to software tools like Moz, SEMrush, or ClickFunnels.

3. Now go ahead and add all these interests one by one in the Interest field. As a result, you’ll see that categories move around and change every time you add a new interest. Note that some of the suggestions might not be indexed as an interest; in this case, you won’t be able to add them. 

4. You can also scroll down and look at Page Likes. These are arranged according to Relevance and Affinity.

#3. Use Wikipedia’s Table of Contents

You know Wikipedia is an information giant. Whenever you want to get well-structured, clearly explained information quickly about any topic, you turn to Wikipedia. It goes without saying that you will get tons of suggestions from here when doing your Facebook interest research. Just search for your topic and look at the table of contents or other categories and topic areas at the bottom of the page. 

For example, let’s try the topic of “fishing”. The table of contents brings up such categories as “fishing vessels”, “traditional fishing”, “recreational fishing”, “fisheries management”, and so on. 

If we look at the bottom of the page, we will find even more ideas like “aquaculture”, “sustainable fishery”, “big-game fishing”, and “fishing net”. 

When you click on each of these categories, you will go deeper and deeper and access even more specific topics. Lastly, check them all in Facebook’s detailed targeting to confirm their availability and build your powerful interest-based audience. 

5 Strategies to Get the Most out of Facebook Interest Targeting 

So, you’ve already identified your potential audience’s main interests, grouped them and created a couple of audiences to check their potential reach. Now what? Here comes the most complex and strategic part of FB interest targeting. You need to determine what strategy you’ll be using to reach out to your precise audience and not drain your advertising budget on non-relevant audiences in the process. 

We’re now going to share some strategies and tricks you can use to get the most out of interest-based targeting. After all, interest targeting isn’t simply a matter of piling up all the interests and expecting to get results.

#1. Layer Interests on Top of Each Other 

When you add several different interests in Facebook’s detailed targeting section, by default this means that Facebook will show your ad to people who are interested in at least one of those interests, that is to say the interests are connected with the “Or” logical statement. The more interests you add, the broader and broader your audience becomes. 

Conversely, with the “Narrow audience” function, Facebook lets you use the “And” logical statement, which means that it will show your ad to people who have both this and that interest. The more interests you add in this case, the narrower and more specific your audience will become. 

Let’s say you want to identify a luxury audience to whom you can sell your luxury products. Narrowing down your audience and targeting people who have both “Rolex” and “Lamborghini” in their interests and are at the same time “Frequent travellers” will result in a more specific and targeted audience than if you group them together. 

#2: Combine FB Interests with Demographics and Behaviours 

This is a powerful targeting strategy that will allow you to pinpoint your audience with laser-like accuracy and get the best out of it. 

One effective combination is a broad interest narrowed down by “Life event” demographic data. For example, you are selling a birthday gift. Combining the interest “Online shopping” with “Close friends of people with birthdays in a month” will result in amazingly precise targeting.

You can also experiment with specific interests and Purchase behaviour. Let’s take the topic shoes, target different shoe brands and narrow down the audience by Engaged shoppers behaviour. The result? A super-targeted audience that is highly likely to convert.

Go ahead, mix and match and find even more powerful combinations. 

#3: Make Exclusions Using the “Exclude” function

That’s OK to exclude some people from your audience unless it’s not any kind of discrimination. You can find the “Exclude people” function in the Detailed targeting section.

If you are selling luxury goods, it would be logical to exclude people who have interest in discount coupons or discount shops. In the same way, if you’re advertising a fast food chain, go ahead and exclude people who are interested in a healthy diet. 

#4: Refine Your Custom Audience Based on Interests

Facebook gives advertisers the opportunity to create different types of custom audiences. You can retarget: 

• all your website visitors
• people who have visited specific webpages
• your customer list
• people who have interacted with your Facebook page
• people who have viewed your Facebook page videos, and so on. 

Custom audiences are your warm audiences who have already heard of you and interacted with you in some way or other. Therefore, they are your high-converting audience. Want to make them even more high-converting? Facebook makes it possible to refine custom audiences by specific interests.

Want to retarget only your website visitors who are interested in technology? Select your custom audience, then enter the corresponding interest to narrow down the audience and make it more specific. 

In the exact same way, you can refine any of your custom audiences, mix and match interests, behaviours, or demographics and get the most out of your retargeting ad campaigns. 

#5: A/B Test Your Interest-Based Audiences 

Facebook’s A/B Testing tool is an amazing way to run audience tests and let Facebook choose the winner. Not sure which interest resonates best with your audience? You can create up to 5 interest-based audiences at once and run them simultaneously with exactly the same ad creatives. Within a specific time frame, Facebook will determine the winner for you. 

To start using A/B testing, simply enable it after selecting your campaign objective and choose Audience as your testing variable.

As a simple example, I’m split testing different public figures who are into Facebook advertising – Amy Porterfield, Jon Loomer Digital, and Mari Smith. 

What’s more, you can even run more complex multivariate audience tests using Adscook’s A/B testing feature. Publish 100s of audience variations with a single click and get answers to your questions using data rather than guesswork. Join Adscook now and get 1 month’s free access to test drive the tool and learn how to get the best out of it. 

Now It’s Your Turn

What methods are you currently using to reach out to your cold audience? Does targeting your audience by their interests give you the results you expect? We hope this guide will help you fill in any gaps, equip you with new interest targeting strategies and take your Facebook advertising to new heights. 

Share your Facebook interest targeting experience with us in the comments section below and let’s strike up an entertaining discussion!

The post How to Use the Power of Facebook Interest Targeting appeared first on Adscook Blog.