Let’s be honest, how many times have you made an instant decision to purchase something on Facebook? Chances are, you’ve never done this. People usually browse their Fac…

When your Facebook ad campaigns don’t meet your expectations and fail to generate positive results, the next steps are pretty predictable - you either take some measures…

CBO, or Campaign Budget Optimization, might be one of the most buzzed-about topics at the moment when it comes to Facebook advertising. Ever since Facebook announced tha…