As a full-scale digital marketer, you surely run Facebook ads. And if you run lots of ads, this article is just for you.  Whether you work for an agency or ecomm…

When setting up a Facebook ad campaign, the first thing you will be prompted to do is to choose your Campaign Objective. And why is this? Because above all, Facebook wan…

Let’s be honest, how many times have you made an instant decision to purchase something on Facebook? Chances are, you’ve never done this. People usually browse their Fac…

Are you just entering the market or do you want to target new audiences as quickly as you can? There’s no better or more effective way to achieve this than by using…

When your Facebook ad campaigns don’t meet your expectations and fail to generate positive results, the next steps are pretty predictable - you either take some measures…

CBO, or Campaign Budget Optimization, might be one of the most buzzed-about topics at the moment when it comes to Facebook advertising. Ever since Facebook announced tha…

Any marketer running Facebook ads has drained some of their budget on non-performing ads. This is OK if you conduct some tests and learn from the data, but very frequen…

Would you like to test out different scenarios in your life and measure which one results in the best outcome? While that’s impossible in real life, it’s perfectly possib…

Any smart Facebook advertiser out there simply can’t imagine the world of advertising without Split Testing. Split tests answer your questions using data rather than gue…

Where are you with your Facebook advertising efforts at the moment? Are you still struggling to find your niche, or have you already hit the bull's eye with a winning se…