Choosing the Right Facebook Ad Objective
When setting up a Facebook ad campaign, the first thing you will be prompted to do is to choose your Campaign Objective. And why is this? Because above all, Facebook wan…
Facebook Launches Shops: How Can Small Businesses Benefit?
Facebook is taking a big step in Ecommerce!
Facebook’s CEO, Mark Zuckerberg, announced the launch of Facebook Shops on May 19, 2020. This new product will …
How to Use the Power of Facebook Interest Targeting
Are you just entering the market and want to reach out your target audience as quickly as you can? There’s no better or more effective way to achieve this than by using …
How to Scale Your Facebook CBO Campaigns: 4 Strategies to Try in 2021
When your Facebook ad campaigns don’t meet your expectations and fail to generate positive results, the next steps are pretty predictable - you either take some measures…
Facebook Campaign Budget Optimization Guide: Facts, Tips, Strategies
CBO, or Campaign Budget Optimization, might be one of the most buzzed-about topics at the moment when it comes to Facebook advertising. Ever since Facebook announced tha…
4 Facebook Automated Rules to Control Your Ad Spend 24/7
Any marketer running Facebook ads has drained some of their budget on non-performing ads. This is OK if you conduct some tests and learn from the data, but very frequen…
How to A/B Test Facebook Ads in the Right Way
Would you like to test out different scenarios in your life and measure which one results in the best outcome? While that’s impossible in real life, it’s perfectly possib…
13 Smart Ways for Facebook Split Testing
Any smart Facebook advertiser out there simply can’t imagine the world of advertising without Split Testing.
Split tests answer your questions using data rather than gue…
4 Automated Rules to Scale Your Facebook Ads
Where are you with your Facebook advertising efforts at the moment? Are you still struggling to find your niche, or have you already hit the bull's eye with a winning se…
How to Use Facebook Automated Rules (Anatomy + Practical Guide)
Time is the new currency, as any busy Facebook advertiser knows only too well. More time equals more clients and, therefore, more money. So, how can you add additional h…
