CBO, or Campaign Budget Optimization, might be the most buzzed-about topic at the moment when it comes to Facebook advertising. Ever since Facebook announced that CBO wo…

Any marketer running Facebook ads has drained some of their budget on non-performing ads. This is OK if you conduct some tests and learn from the data, but very frequen…

Would you like to test out different scenarios in your life and measure which one results in the best outcome? While that’s impossible in real life, it’s perfectly possib…

Any smart Facebook advertiser out there simply can’t imagine the world of advertising without Split Testing. Split tests answer your questions using data rather than gue…

Where are you with your Facebook advertising efforts at the moment? Are you still struggling to find your niche, or have you already hit the bull's eye with a winning se…

Time is the new currency, as any busy Facebook advertiser knows only too well. More time equals more clients and, therefore, more money. So, how can you add additional h…

So, you’ve finally got your Facebook ad campaign up and running and now it’s time to fuel it and watch it flourish, right? Facebook ad maintenance demands a great deal of…